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You are a marketing leader who does all the things to bring the story and vision of your organization to life. But photography? Now, that is an entirely different job.
You and I both know that "set-it and forget-it" doesn't work with building a truly comprehensive library of brand photography. Your business changes; your message changes; your people change.
When you're ready for fresh photography on-the-regular:
You've been at the marketing game long enough to know that:
→ You are a genius at many things but despite what your boss may think, using a non-iPhone camera just isn't your forte. Shutter speed? Aperture? Talk to the art majors, please and thank you.
→ A collection of a dozen images left over from your company's last "professional" photoshoot circa 2006 simply doesn't cut it in 2022. Um, hello #weareactuallyfunpeople.
→ And yes, you can (and have) tried your luck at crowd-sourcing images from the Gen Z intern who claims to "like photography" but who isn't, shall we say, that good. (Shh, I won't let him know.)
So, you continue to rely on your run-of-the-mill stock subscription and the ten decent images cobbled together over the same number of years from a rotating talent pool (if you can call it that) of interns.
If only you could find a photographer who partners with you for the long-haul to build a comprehensive brand image library that captures the best of your people, your programs, and your purpose.
JUST IMAGINE
Building a relationship with a reliable photographer who understands marketing, knows branding, and who can bring the stories of your entire organization to life.
Established, annual pricing that covers all of your photography needs for an entire year, paid in easy-to-digest quarterly payments.
A truly comprehensive image library of your team captured over the course of one full calendar year.
Being held (gently) accountable for moving the needle forward on your content creation goals so you never have to say "I wish I had a picture of..." again.
Truth:
90% of information transmitted to the brain is visual.¹
Maximize your share of that 90% with imagery that actually improves comprehension, triggers emotion, and motivates your audience.
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In tests that compared the use of a “real” photo vs. that of top-performing stock images, readers were 35% more likely to complete the call-to-action when the “real” photo was displayed.²
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On a scale of 1 to 10 (1 meaning least effective and 10 meaning most effective), stock images stand at a level of 5.76 for communicating what a brand stands for. In contrast, original images ranked significantly higher at 9.33 out of 10 for effectively communicating a brand’s core values.³
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Popular stock images can be resold several times over and used in multiple campaigns by multiple companies – even your direct competitors. (Psst: you might just recognize the “Everywhere Girl.”)
You're invited to become a member of my exclusive, tried-and-true
Corporate Photo Subscription
A 12-month creative partnership designed to give you a comprehensive image library laser-focused on your organization's most important stories.
Stop wasting time building an image library one shoot at a time.
Tame the content beast with fresh, client-wooing images created on-the-regular with a trusted brand photographer who has been there, done that.*
Strategy first. Images second. Partnership always.
WHAT'S INCLUDED
Every Photo Subscription starts with a strategy-focused Kick-Off Meeting aimed at drafting a customized Photo Editorial Calendar. Then, each business quarter, we shoot the story or stories that align with your specific goals. #itsthatsimple
Each quarter includes your choice of one Half-Day Brand Session or two 2-Hour Sessions.
AND DID SOMEONE SAY OPTIONS?
Each quarter you may choose any of the following shoot combinations in place of the single Half-Day or two 2-Hour Brand Sessions.
TEAM HEADSHOTS
Headshots for the entire team (up to 30 individuals). Additional headshots priced separately.
HEADSHOT HYBRID
Headshots for up to 10 team members plus one two-hour brand session.
CORPORATE EVENT
HYBRID
Two hours of coverage at two events plus one two-hour brand session.
A BIRD'S-EYE VIEW
Each Subscription is tailored to your specific needs and goals but for samples' sake, let's consider what a typical year might look like for a mid-size professional service firm.
Enrollment Period
Signed contract and 50% of first quarter's payment secures membership during the biannual two-week enrollment. In-person Kick-Off Meeting launches the Subscription before the start of the year.
2nd Quarter
Half-Day Company Culture Brand Session
3rd Quarter
2-Hour Client-focused Brand Session plus
10 employee headshots for new hires
4th Quarter
2-Hour Brand Session of choice plus 2 hours of special event coverage at annual holiday gathering
1st Quarter
Employee headshots for up to 30 individuals
Relationship-driven. Story-focused.
My imagery is people-centric, bearing witness to the significance within each one of us.
Practically speaking, this means my shoots are low production but high value. I shoot with (mostly) natural/available light; move quickly; and, above all, work hard to make the shoot fun for everyone.
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Comprehensive strategy and research to best prepare for your particular shoot
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A detailed creative brief that outlines every single “who-what-when-and-where” of the shoot
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On-location shoot time with award-winning photographer Sarah Dowlin (no stand-ins here!)
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30+ images per shoot hour*
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Exclusive, unlimited usage rights for one business/brand
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Ongoing consultation to help you put your best images to use.
Every shoot includes:
Here are a handful of the types of stories I help my clients tell through custom brand photography:
Inspiration beyond the Pinterest-board.
Team interaction, culture, and comradery for external marketing and internal communications
Client process and success stories for stakeholder reports, customer acquisition, and new market growth
New hire orientation and onboarding experience for human resources and recruitment
Workplace interior design imagery for public relations and “Top Workplaces” award recognition
Executive profiles for thought leadership and personal branding
VARIETY AND VERSATILITY
My vast experience as both a photographer and marketers has trained me to shoot in a wide range of formats, orientations and with plenty of "white space" to allow your images to be used effectively across multiple brand touchpoints.
Annual Reports
Blogs
Employer Branding
Executive Branding
Exhibit Displays
Instagram
LinkedIn
Proposals
Recruitment Materials
RFP Submissions
Thought Leadership
Webinars
Website "About" Page
Website "Home" Page
White Papers
Let's face it: the question isn't whether or not you need brand photography.
It's how are you going to be strategic about building a library of images that actually communicate your message and convert couch-scrollers into clients and candidates into colleagues.
The way I see it, you could...
→ Continue to shell out hundreds of dollars for stock photos no one loves and with an ROI of, well, zero.
→ Spend a few grand to upgrade the company camera in hopes that the new equipment will inspire your in-house “photographer” to improve on his “luck.”
→ Try to work with a photographer labeled as “commercial” and spend triple-digit dough on things like creative and per-image-fees for a limited library that expires in a few short months.
Or, you could start building a relationship with a marketing-minded photographer who will grow with you as you grow your brand.
Corporate Photo Subscriptions available for $9,750
Billed in four quarterly payments of $2,437.50
Each quarter’s coverage is valued at $3,250+, which means Subscription members automatically save a significant 25%
PLUS, as an added BONUS, SAVE 10% on any additional shoots booked during your active subscription period.
Did someone say bonuses? →
The best value →
Enrollment for Corporate Photo Subscriptions happens for two weeks, twice a year with a very select number of spots available each time.
In other words, you need to be ready to commit.
Zoom-on-up with your favorite beverage (mine's coffee, black) and we’ll chat through your specific needs and vision for a year-long creative partnership with Parisi Images. After our call, you will be added to the WAIT LIST and will receive an invitation to enroll during the next open enrollment period.
OVERHEARD AT THE WATER COOLER
I am grateful to work with so many amazing Cincinnati business leaders that inspire me every day. Here are just a handful of snippets from their conversations about their experience as a Photo Subscription member.
"Parisi Images' Photo Subscription should be a no-brainer for any business. It's a flexible, cost-effective solution to the never-ending need for fresh, beautiful images in today's fast-paced business environment."
SCOTT O., BUSINESS OWNER
"As the marketing manager for a top-notch real estate team, I am always juggling several projects at once. Having Sarah secured for a year to handle our new team photos, client events, client success stories, and imagery of our target neighborhoods has been pivotal in giving us the edge we were looking for. It saved us time, money, and more importantly, her photos are stunning."
CINDY L., MARKETING MANAGER
"Having Sarah keep me accountable for sharing my story is a game-changer. Knowing that I have access to her on a consistent basis through her Photo Subscription forces me to consider what about my life and work is worth sharing on social media to best serve my clients…the investment has been totally worth it."
MICHELLE H., REALTOR
“If you are regularly on the hunt for updated imagery for your business, definitely reach out to Parisi Images. I booked Sarah for a full year for a special project. It's been a fantastic partnership resulting in outstanding photos.”
CLAIRE K., BUSINESS OWNER
It's high time I show my face around here.
I’m Sarah. A tried-and-true business photographer whose images work hard for those that work hard. I boast a degree in photography but my real education has always been from inside a cubicle within the world of marketing and branding at corporate, non-profit, government and agency settings.
My work has appeared in numerous publications including Houzz.com and Edible Ohio Valley, not to mention the multiple authors who have replaced “aspiring” with “published” on their official bios because of my brand-building images. #careerwin
I live north of Cincinnati where my days are fueled by coffee (black please); my weeks energized by barre class; and my life inspired by three loves: Blake, Laura and Joanna.
