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    Case Study: Yearlong Brand Photo Subscription with Cincinnati Realtors Oyler Group

    Updated: Apr 13, 2020

    One of the top producing real estate teams in the Cincinnati region, the Oyler Group with Coldwell Banker West Shell is a household brand for many families living on the east side of town. Second generation realtor Scott Oyler leads the team of three buyer’s specialists plus additional support staff. Ranked in the top 1% of all Coldwell Banker agents worldwide, the team sold 225 homes throughout Cincinnati in 2019.


    Always endeavoring to be “a step ahead” of new marketing techniques within the real estate industry, the Oyler Group reached out to Parisi Images to “visually step up [their] online presence.” Enrolling in our exclusive Photo Subscription, the Oyler Group tapped into our experience as editorial, brand, interior, family and event photographers to highlight important stories within their business and build their image library of custom, story-driven photography.



    "As the marketing manager for the Oyler Group, I am always juggling several projects at once. Having Sarah secured for a full year to handle our new team photos, photography for client events, client success stories, and imagery of our target neighborhoods has been pivotal in giving us the edge we were looking for. It saved us time, money, and more importantly, her photos are absolutely stunning." Cindy Lynn, Marketing Manager, Oyler Group

    Establishing Key Goals

    A key component of every Photo Subscription with Parisi Images is the kick-off meeting scheduled prior to any shoots. This key strategy session includes an audit of existing brand images; defines key goals for our work together; and identifies critical stories to capture during the yearlong engagement. During Oyler Group’s kick-off session, we established these goals:


    1. Maintain consistent accountability for project execution

    2. Show the team as people, not just realtors.

    3. Show our clients’ success


    And created this Editorial Photo Calendar.


    "Sarah’s gifted eye, coupled with her professionalism, attention to detail, and thoroughness when completing a project makes her more than just someone who takes good pictures. She became a critical part of our marketing strategy and helped us develop our brand story. We would highly recommend her to anyone.
" Cindy Lynn, Marketing Manager, Oyler Group



    What We Accomplished Together

    "Every January, we have all of these great ideas but lack the organization to execute them. Parisi Images came in with a very defined plan and drove the ship to make sure we accomplished the goals we set out." Scott Oyler, Owner and Team Leader, Oyler Group

    In the span of one year, Parisi Images photographed the following for the Oyler Group:

    • 1 Team Interaction + Headshot Branding Session

    • 3 Client Success Stories

    • 5 Neighborhood Stories

    • Coverage of 3 Special Events 


    Total Number of Shoots: 12
 Total Number of Final Images Delivered: 588


    "Clients tell us they don’t only recognize our brand but they recognize our people. They see US!" Cindy Lynn, Marketing Manager, Oyler Group


    Application

    Oyler Group has used their images across their website and social media presence, successfully showcasing their people, products (service), place and purpose. Below is a sampling how and where the team has made use of their brand image library.


    Final Thought

    "Parisi Images' Photo Subscription should be a no-brainer for any business. It's a flexible, cost-effective solution to the never-ending need for fresh, beautiful images in today's fast-paced business environment." Scott Oyler, Owner and Team Leader, Oyler Group

    #brandphotography #brandingsession #cincinnatibrandphotographer #cincinnatismallbusinessphotographer #businessandbrands #smallbusinessphotography #businessphotography #corporatephotographer #cincinnati #smallbusinessphotographer #commercialphotography #customstock #stockphotographer #cincinnatistockphotography #oylergroup #realestatephotography #realtor

    • Brand Photography

    Real Estate Brand Photography - Pleasant Ridge, Cincinnati Neighborhood Tour for Oyler Group

    Updated: Apr 7, 2020

    Trendy, Gaslight Neighborhood Living Trendy can come and go, but there’s something to be said for an area that has developed over time and continues to grow. Home to one of the best record stores in the city and a friendly community, this area is full of long-standing businesses that serve as Cincinnati’s framework. Unique shops, restaurants, and a popular local brewery are all located in this walk-able Gaslight neighborhood. Oyler Group

    Oyler Group's Photo Subscription allowed for coverage of five separate Cincinnati neighborhoods, each selected for the real estate group's market presence. These neighborhood shoots aimed to highlight a pedestrian view of the unique features that make the area a desirable location to live. Part editorial, part branding, part travelogue, these shoots were captured using "street photography" techniques and benefited from our our expertise in shooting editorially for publications like Edible Ohio Valley Magazine. Final images are used on Oyler Group's website and Instagram.

    #brandphotography #brandingsession #cincinnatibrandphotographer #cincinnatismallbusinessphotographer #businessandbrands #smallbusinessphotography #businessphotography #corporatephotographer #cincinnati #smallbusinessphotographer #commercialphotography #customstock #stockphotographer #cincinnatistockphotography #pleasantridge #oylergroup #realestatephotography #realestate #photosubscription #neighborhoodstory

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    Cincinnati Real Estate Brand Photography - Beck Family Client Success Story with Oyler Group

    The best part was that we were able to find the right house for our family quickly and then selling our old house in one day. It took a lot of stress and pressure off so we could focus on all the logistics of moving. Sharese Beck on OylerGroup.com

    Client success stories are a vital component to any brand's image library as they don't only highlight your service but the outcome a client can expect when using your service. For Oyler Group, a top Cincinnati real estate team with Coldwell Banker West Shell, client success looks like happy families enjoying their new home.


    As part of Oyler Grou's Photo Subscription, Parisi Images spent time photographing clients in their homes. These candid, family portrait-styled images capture authentic moments of the family and tap into our years experience as Cincinnati family portrait photographers.


    The result is a library of brand images that can be used to demonstrate not only the experience Oyler Group's clients can expect when working with the team but also the ideal client. Future clients can immediately visualize themselves as part of the Oyler Group clientele and reach out with confidence that they are working with the best.

    Final images were shared on Oyler Group's website and in a newsletter.

    #brandphotography #brandingsession #cincinnatibrandphotographer #cincinnatismallbusinessphotographer #businessandbrands #smallbusinessphotography #businessphotography #corporatephotographer #cincinnati #smallbusinessphotographer #commercialphotography #customstock #stockphotographer #cincinnatistockphotography #cincinnatifamilyphotographer #portraits #familyphotography #cincinnati #familyportraitphotographercincinnati #familyportraits #oylergroup #photosubscription #clientsuccessstory #realestate

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