It goes without saying that the COVID-19 pandemic has upended every. little. thing in all of our lives. We are sheltering at home, spending crazy amounts of time with our immediate families and wondering what the world will look like when we come out on the other side.
As a brand photographer for small businesses and personal brands, it has been interesting to watch how business owners are navigating the many unknowns of this season. One thing that has become clear: while businesses may be forced to close their physical location and turn down work, brand growth is not stagnant. Strong brands are re-purposing content to create effective messaging for today's reality. Or, in some cases, opportunities to create new content otherwise impossible (or impractical) in "normal" times is driving inspiration and innovation.
Enter #TheFrontStepsProject. The trend, started by a pair of Massachusetts photographers, has quickly become a popular way for family portrait photographers to capture this season. Parisi Images recognized this as a perfect opportunity for Mason, Ohio realtor and long-term Photo Subscription member Michelle Hudepohl to offer her past clients an at-home portrait session while amassing a collection of brand images that feature her clients and her product.
Logistically, Michelle reached out to past clients with the opportunity to receive a complimentary family portrait. Parisi Images handled the scheduling and communication with each client. Our sign up list also included a space for clients to provide a short memory of how they are experiencing #happinessathome (Michelle's brand motto) during this season and to provide a short testimonial of her services. The photos were captured two separate afternoons in 10 minute sessions.
Intentionally photographed with family's home prominently featured (and little to no reference to COVID-19) make the images evergreen content that quickly shows prospective home buyers what type of client Michelle serves. Simultaneously, Michelle was given a unique reason to touch base with past clients and stay top-of-mind for the future home buying and selling needs.
This project exemplifies our commitment to being partners with our clients. and to providing solutions that help you build your brand and your image library -- even when things appear to be at a standstill.
Ready to up-level your business' photography and create a library of images that will grow with your business? Get in touch.
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