Right now you feel stuck dealing with a disjointed, mix-and-don't-match collection of images that make it impossible to build a cohesive brand much less support your biggest asset – your people. #sigh
→ At least one employee’s headshot is a cropped photo from the last wedding they attended (but hey, a professional take it!).
→ The iPhone and selfie-stick have become indispensable office tools (one-third of your employees are from the #selfiegeneration, after all).
→ And, the last time your CEO sat for a professional headshot was 5 years and 15 pounds ago. (And he still talks about how it was a terrible experience.)
Let me guess:
The good news? You can clean up the mess, no broom required.
What you need is a photographer who works with you to create consistent, casual and relatable professional headshots that capture each employee’s expertise and confidence.
97% of your employees would rather go to the dentist than be asked to pose for a corporate headshot.
*Informal statistic based on tens years of personal inquiry with my own subjects. I don't have anything against dentists, but a root canal over a portrait?! You and I have our work cut out for us.
Modern and personal (but still professional) corporate headshots that build your brand's equity and your client's trust.
In other words, portraits you are proud to share on your company's website and that your employees actually want to use on their LinkedIn profiles.
Don't be fooled.
THE "CORPORATE HEADSHOT" IS HARD TO GET RIGHT.
Choose a headshot approach and style that aligns with your brand.
Employee headshots are a critical brand asset and should be captured in the spirit of your other brand assets. Any successful headshot strategy begins with a clear style guide.
Layout is 100% critical in creating visual appeal when working with multiple headshots.
Align each person’s crown, eye-line, and chin line to bring visual consistency to otherwise inconsistent images.
Understand how to create consistency through variety.
Consistency doesn't mean every headshot has to look exactly the same. The best way to blend several portraits captured in a single day while also planning for future headshots is to create image variety from the get-go.
Consider additional portraits for executive leadership.
High-profile leadership team members should have multiple lifestyle and formal portraits to use throughout their own social media and company-sponsored accounts as a way to build thought leadership and increase brand awareness.
With nearly 15 years of photography, branding, and marketing on my resume, my approach to headshot photography is tried-and-true (and truly unique).
School picture day goes adulting.
FIRST, YOU NEED A STRATEGY.
One that defines your headshots as a brand asset; accounts for individuals of all shapes, colors and sizes; and allows for your headshot collection to grow without compromising visual cohesion.
SECOND, EACH EMPLOYEE NEEDS TO FEEL SEEN AND SIGNIFICANT.
Let’s all acknowledge that having your photo taken is an exercise in courage and
vulnerability. My approach invites calm in place of chaos and confidence in place of
THIRD, GETTING YOUR HEADSHOT SHOULD BE A CELEBRATION, NOT A DREADED EXERCISE IN "CORPORATE MARKETING."
True story: how an individual feels when being photographed is much more important than how they look. I help marketing leaders make sure each shoot is fun, collaborative and a “generally good time.”
FOURTH, AND FINALLY, YOUR HEADSHOTS SHOULD BE USED TO BUILD YOUR BRAND AND SHAPE YOUR COMPANY CULTURE.
Headshots are no longer an optional employee benefit. They are a critical piece to your content marketing plan, your new hire onboarding process, and your social proof of diversity. Done well, headshots can be used multiple times over to communicate your firm’s personal approach to your very personal work – all while building a true culture of inclusion from the ground-up.
My imagery is people-centric, bearing witness to the significance within each one of us.
Practically speaking, this means my shoots are low production but high value. I shoot with (mostly) natural/available light; move quickly; and, above all, work hard to make the shoot fun for everyone.
Let's set you up for success.
CORPORATE HEADSHOTS WITH PARISI IMAGES ALWAYS INCLUDE:
PLANNING AND STRATEGY
Visual consistency starts with a solid strategy for how to capture portraits of
your current employees – and what you’ll do when new faces join the team.
Together, we decide on the best and number of locations and/or settings to include in your shoot.
No more wardrobe faux-pas. Your team will know exactly how to style their wardrobe for and you’ll know exactly how to optimize your final images for effective end-use.
Skip the Tetris-
like puzzle that is trying to coordinate the schedules of 37 different people with your customized Parisi Images online client portal.
Every employee can review their images immediately and make necessary adjustments to
ensure a final image they love.
FINAL PROOFS WITHIN 48 HOURS
Give your employees agency over what images are finalized with an easy to view and distribute
PDF proof file of all viable images.
2 FINAL IMAGES
One horizontal and one vertical image per individual to allow for maximum flexibility when
using the images on different platforms. #trustmeyouwantthis
POST-SHOOT FOLLOW UP
Having trouble getting leadership to update their LinkedIn profiles? Need an extra set of eyes
on the refreshed “Team” page? I follow up and follow through to make sure you see an ROI on
our joint efforts.
Let's face it: employee headshots are no longer a "nice to have."
Professional portraits of each team member are essential to building an inclusive brand and company culture.
The way I see it, you could...
→ Continue to practice DMV-styled mugshots in front of the office’s one brick wall using your best camera – er, phone.
→ Try cutting out the background from employee personal photos, blindly trusting that no one will notice how bad everyone’s hairline looks (spoiler alert: we notice.)
→ Hire a cheap photographer who can take pictures of everyone in 60 minutes flat (and makes everyone's smile fall flat, too).
Or, you could start building a relationship with a marketing-minded photographer who will grow with you as you grow your brand.
And my simple, no-fuss pricing makes it easy to get C-suite approval and your controller's signature.
Sessions with teams of 21+ individuals can be split over two days at no additional charge.
Group shots of three or more individuals are priced according to the number of participants and may require additional set-up time and/or alternate locations.
Additional fees for backgrounds and/or studio equipment may apply .
AND BOOKING IS EASY:
SCHEDULE A DISCOVERY CALL
You and me chatting about
your unique challenges, what
types of images you envision,
and how we can work together
to support your team.
Pay a $450 deposit toward your
session to reserve your
preferred date on my calendar.
It’s that simple.
Enjoy an energetic day of headshots that encourages your
employees and produces
portraits your employees can’t
wait to share.
Proofs are delivered within 48 hours with final images delivered 2-4 weeks after selections are received. Rush edit available.