You already know that relying on a library of generic, seen-it-before, hit-the-snooze button stock imagery isn't capturing the attention of your audience.
And, it's no surprise that stock photography doesn't do much to win market share, attract new talent, or activate company culture.
When you're ready for a better option:
Secretly, you know your marketing efforts could be so much better if only you had a library of natural, on-brand images that feature your actual people enjoying their actual work.
→ But the last time you hired a professional to capture pictures of your people you all looked stiff, unnatural, and staged (not to mention, the experience was filled with anxiety for just about, well, everyone).
→ And crowd-sourcing images from a handful of employees who claim to “enjoy taking pictures for fun” gives you one, maybe two, “usable” images (if you’re lucky).
→ Worse yet: the C-suite thinks “because you’re marketing” you should be able to take a decent photo (umm, the last time you used a “real camera” was, like, never)
So, you continue to rely on your run-of-the-mill stock subscription and the ten decent images cobbled together over the same number of years from your in-house “photographer.”
It’s time to work with a photographer who actually understands marketing, knows branding, and partners with you to design, develop and execute a brand photoshoot that highlights your people and your company culture.
JUST IMAGINE
A website that doesn’t look like everyone else’s because it puts your people front and center (and no one can replicate your amazing team).
Delivering a library of on-brand images to your graphic designer when she (inevitably) asks “So… do you have any pictures I can use on this one-pager?”
Hiring fresh, fits-right-in talent (and your next #workbestie) because candidates can picture themselves, literally, at your organization.
Executing that perfected content calendar of yours because you have pictures to pair with your thoughtfully crafted stories.
Truth:
90% of information transmitted to the brain is visual.¹
Maximize your share of that 90% with imagery that actually improves comprehension, triggers emotion, and motivates your audience.
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In tests that compared the use of a “real” photo vs. that of top-performing stock images, readers were 35% more likely to complete the call-to-action when the “real” photo was displayed.²
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On a scale of 1 to 10 (1 meaning least effective and 10 meaning most effective), stock images stand at a level of 5.76 for communicating what a brand stands for. In contrast, original images ranked significantly higher at 9.33 out of 10 for effectively communicating a brand’s core values.³
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Popular stock images can be resold several times over and used in multiple campaigns by multiple companies – even your direct competitors. (Psst: you might just recognize the “Everywhere Girl.”)
Introducing
Company Culture Brand Photography Sessions
Four power-packed hours thoughtfully designed and executed to kick-start your library of fully custom, stock-like images that feature your actual people in a natural, fun, relatable (but still professional) sort of way.
Photography plus marketing plus branding.
What I do and how I do it isn’t just happy happenstance.
It’s a deliberate culmination of my nearly decade-and-a-half experience inside the world of marketing and branding. With tenure at corporate, non-profit, government, and agency entities, I carry a 360° view of how imagery builds brands and shapes company culture into every shoot.
In layman’s terms: I make sure your images will work hard for you (and not just take up coveted space on your hard drive).
Other photographers will show up and shoot according to your shot list, no questions asked. I'm not that photographer.
In fact, I won’t even show up for your shoot until we’ve had plenty of conversations (and an in-person planning session) that guarantee we both know not only what we plan to capture but why.
Strategy first. Partnership always.
MY PROCESS GUARANTEES CREATIVE PARTNERSHIP.
1.
CLARIFY
Work through our Brand Questionnaire to identify the specific photos you need and to clarify the best story (or stories!) to photograph.
2.
CAPTURE
Confirm shoot logistics and create custom, story-telling images that feature your people, place, and purpose.
3.
CONNECT
Receive and upload final images to your website and social media and get ready to connect with your audience as they respond to your elevated brand imagery.
AND EVERY COMPANY CULTURE BRAND SESSION ALWAYS INCLUDES:
RESEARCH AND STRATEGY
Together, we translate your big ideas into visually compelling storylines that answer the questions: Who are you? and How do you serve?
IN-PERSON PLANNING SESSION
Video-conferencing aside, there’s nothing quite like face-to-face interaction to build trust and walk through important logistical details for your shoot.
DETAILED CREATIVE BRIEF
This multi-page “holy grail” itemizes every who, what, when, where, and why of the shoot and empowers you to walk in 100% confident on big day.
RESOURCE
LIBRARY
Resources for every question you have – and those you didn’t know to ask – delivered straight to your inbox. #happyreading!
4 HOURS OF SHOOT TIME
Plenty of time to get comfortable in front of the camera but not too much that your models (er, employees) call in the union for overtime.
120 IMAGES
A robust, starting library of fully edited images ready for immediate use on that new website, social media campaign, or in-office feature wall.
EXCLUSIVE, UNLIMITED USAGE RIGHTS
You won’t find usage limits anywhere on my contracts. #scoutshonor
POST-SHOOT CONSULT
Images stuck on your hard drive are as useless as a cup of decaf for the morning commute. Let’s work together to get your best ones out into the world,and working hard.
Most clients walk away with their final images in-hand two months after first reaching out.
Relationship-driven. Story-focused.
My imagery is people-centric, bearing witness to the significance within each one of us.
Practically speaking, this means my shoots are low production but high value. I shoot with (mostly) natural/available light; move quickly; and, above all, work hard to make the shoot fun for everyone.
Here are a handful of the types of stories I help my clients tell through custom brand photography:
Inspiration beyond the Pinterest-board.
Team interaction, culture, and comradery for external marketing and internal communications
Client process and success stories for stakeholder reports, customer acquisition, and new market growth
New hire orientation and onboarding experience for human resources and recruitment
Workplace interior design imagery for public relations and “Top Workplaces” award recognition
Executive profiles for thought leadership and personal branding
Company culture imagery to showcase leadership transition.
Executive Talent Recruitment Agency
Executive leadership profiles, team headshots, and an emphasis on the growing cohort of young professionals helps this 30-year-old firm reach new audiences and attract fresh talent.
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Versatile social media content for a growing brand.
Real Estate Group
A recent name change and brand refresh called for updated imagery to engage their social media audience.
Psst: hover over the image to see the client's Instagram presence prior to working with Parisi Images.
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Team-centric photography to announce the merger of two local "name brands."
Custom Home Development and Real Estate Team
A growing collection of bright, energetic imagery to showcase the blend of two real estate teams famous for their fun, "work hard, play hard" workplace culture.
Let's face it: the question isn't whether or not you need brand photography.
It's how are you going to be strategic about building a library of images that actually communicate your message and convert couch-scrollers into clients and candidates into colleagues.
The way I see it, you could...
→ Continue to shell out hundreds of dollars for stock photos no one loves and with an ROI of, well, zero.
→ Spend a few grand to upgrade the company camera in hopes that the new equipment will inspire your in-house “photographer” to improve on his “luck.”
→ Try to work with a photographer labeled as “commercial” and spend triple-digit dough on things like creative and per-image-fees for a limited library that expires in a few short months.
Or, you could start building a relationship with a marketing-minded photographer who will grow with you as you grow your brand.
Company Culture Brand Sessions start at $2,800.
By now you may be wondering where I've been your entire life.
If you were ready to meet, like, yesterday, it’s time to:
Zoom-on-up with your favorite beverage (mine's a dark roast pour-over, black) and we’ll chat through your vision for your Company Culture Brand Session. After our conversation, I’ll deliver a custom C-suite ready proposal straight to your email. Once you’re ready to move forward, a $450 deposit secures my schedule.
Yes, it's really that simple.
Psst: My schedule typically fills 3-4 weeks in advance. If you are considering a session in the next six months, it’s best to reach out now.
THIS ISN'T MY FIRST RODEO.
I work with so many amazing Cincinnati business leaders that inspire me every day. Here are just a few members of the Parisi Images client club (smoking jacket not required).
Aberlin Springs
Blue Cypress Consulting
Baute Roberts Group
BHDP
Dooley Media
Eastgate Group
KHH Realtors
Gilman Partners
Girl Scouts of Western Ohio
J+L Home Group
MA Design
Michelle Hudepohl
Motz Engineering
Oyler Hines
Vaco
Vernovis
W. Bradford
X2 Wealth Planning
“I feel that Parisi Images is a natural extension of our internal marketing team. Having a dedicated professional photographer whom I trust to consistently deliver quality images is truly a weight off my shoulders.”
AMY W., MARKETING DIRECTOR
As a public speaker, it’s important for my brand to tell my story, and Sarah did just that with her photography. I was blown away by how meticulously everything was planned in the Creative Brief… all I had to do was show up and Sarah took care of the rest. I would highly recommend Parisi Images for anyone looking to tell a story in their marketing/website, whether it’s a personal brand or a consumer-facing business.”
MARK S., MENTAL HEALTH ADVOCATE
Sarah, you are truly gifted, not just with your craft but as a person. You have the gift of encouragement and you bring peace, not chaos, to your photo shoots.”
SUE M., WRITER AND BLOGGER
“I have used Parisi Images to tell the story of our work and team. Having Sarah's professional, story-driven images as part of our brand image library helps us to communicate our firm's story and are absolutely critical in attracting new clients and new talent. I highly recommend using Parisi Images to other businesses looking to grow their brand and reflect their culture.”
SUZIE M., PRESIDENT
"I had no idea how to tell our story in a marketable way and Parisi Images nailed it! Sarah is exactly what I want to find in hiring a professional."
LAURA F., REAL ESTATE TEAM LEAD
We were looking to visually step up our online presence but as a marketing manager, I am always juggling several projects at once. Having Sarah handle our new team photos, photography for client events, client success stories, and imagery of our target neighborhoods has been pivotal in giving us the edge we were looking for. It saved us time, and money, and more importantly, her photos are absolutely stunning!
CINDY M., MARKETING MANAGER
AND, I'M NO STRANGER TO THE NEWSSTANDS.
My work is regularly published online and in-print at several note-worthy media outliets.
Not to mention the countless print and online publications to which clients submit images on behalf of their organizations. #PRwin
Most photographers argue for "creative freedom" in place of any guarantee on their work.
I promise creative partnership.
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In-person planning session to build trust and establish shoot goals.
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Access to a wealth of resources I’ve personally developed over the years to help you make the most of our time together and of your final images.
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On-site proofing throughout the shoot.
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100% confidence that every image I deliver will bring value to your brand.
It's high time I show my face around here.
I’m Sarah. A tried-and-true business photographer whose images work hard for those that work hard. I boast a degree in photography but my real education has always been from inside a cubicle within the world of marketing and branding at corporate, non-profit, government and agency settings.
My work has appeared in numerous publications including Houzz.com and Edible Ohio Valley, not to mention the multiple authors who have replaced “aspiring” with “published” on their official bios because of my brand-building images. #careerwin
I live north of Cincinnati where my days are fueled by coffee (black please); my weeks energized by barre class; and my life inspired by three loves: Blake, Laura and Joanna.
Not quite sure if we are a good fit?
LET ME HELP YOU OFF THAT FENCE.
Operates within some sort of professional services industries (in other words: your people are your product).
Employs 10-250 amazing team members.
Include a small (but oh-so-mighty) in-house marketing team.
Has transitioned from first generation to second generation ownership in recent years.
Plans to undergo (or has recently completed) a partial rebrand with a culture-first emphasis.
Is working toward an employee-first workplace culture that honors the whole person and is characterized by flexibility, fun, and focused energy.
Most likely,
Your Business →
Work hard to bring the best creative partners into your fold.
Recognize that company culture is paramount to building your organization’s external and internal brand.
Collaborate internally with human resources, diversity and inclusion, and C-suite leaders to deliver best-in-class marketing for your industry.
Cultivate a long-view mentality, favoring creative partnership over one-and-done business vendors.
Possess sufficient decision-making power to move a project forward with leadership buy-in.
If I had to guess,
You →
Frequently Asked Questions
Still not sure or have more questions?
Take a chance and reach out anyway. If I’m not a good fit, I likely know someone who can help. I'm happy to connect you with my large network of photographers, producers, videographers, and more.
