Show, Don't Tell: Custom Brand Photography for Cincinnati Wealth Advisor Hannah Chapman

Introducing you to my latest #girlcrush: Hannah Chapman of X2 Wealth Planning. Hannah is unlike any financial planner in all of the best ways. When you’re with her you never once think about yourself in terms of your net worth, but only in terms of your infinitely valuable self-worth. She is down-to-earth, nerdy, smart, gracious, and drives an old minivan. She spins fiber from an antique spinning wheel. And she is not afraid to paint her nails a bright color, show up as her whole self, and is building an amazing business that serves people’s hearts, not just their bank accounts.

I worked with Hannah to create a library of custom brand imagery that speaks to her ability to help women “explore the why beneath their money stories.”

A financial industry veteran, the underpinnings of her brand focuses on creating a safe space for women to share their deepest desires and go after them with joy.

Together, we designed a shoot that incorporated her personal loves (all things plant and an antique spinning wheel, #yesplease), to create a library of powerful and memorable brand imagery.

Special thanks to our shoot venues: Fern Cincinnati and CoHatch Mason.

THE TRANSFORMATION

Hannah’s desire was for her brand to evolve, not take a 180-degree turn. Our work focused on creating images that would work well within the existing website framework, replacing general “placeholder” imagery (from Hannah’s personal archives) with story-specific imagery that communicates who Hannah is and how she emboldens entrepreneurs to build wealth with joy and ease.

Below: Hannah's website using her own photos.

Below: Hannah's refreshed website using custom brand photography.

IN HANNAH’S OWN WORDS:

“What do you get when you have an AMAZING brand photographer??? Images that are absolutely gorgeous, and a better description of my business than I've ever written. Thank you so much, Sarah Dowlin and Parisi Images, for making this whole process beautiful, creative and fun!”

---

Curious as to when your business might be ready for custom imagery? This article lets you know when brand photography is your next right investment.

Stuck using stock on your website? Let Parisi Images create custom marketing-minded imagery for your professional service firm so you can finally build your brand (and, oh, your team, too!). Get started by scheduling a Discovery Call here!

#TheFrontStepsProject - Cincinnati Family Portraits at Home for Realtor Michelle Hudepohl

It goes without saying that the COVID-19 pandemic has upended every. little. thing in all of our lives. We are sheltering at home, spending crazy amounts of time with our immediate families and wondering what the world will look like when we come out on the other side.

As a brand photographer for small businesses and personal brands, it has been interesting to watch how business owners are navigating the many unknowns of this season. One thing that has become clear: while businesses may be forced to close their physical location and turn down work, brand growth is not stagnant. Strong brands are re-purposing content to create effective messaging for today's reality. Or, in some cases, opportunities to create new content otherwise impossible (or impractical) in "normal" times is driving inspiration and innovation.

Enter #TheFrontStepsProject. The trend, started by a pair of Massachusetts photographers, has quickly become a popular way for family portrait photographers to capture this season. Parisi Images recognized this as a perfect opportunity for Mason, Ohio realtor and long-term Photo Subscription member Michelle Hudepohl to offer her past clients an at-home portrait session while amassing a collection of brand images that feature her clients and her product.

Logistically, Michelle reached out to past clients with the opportunity to receive a complimentary family portrait. Parisi Images handled the scheduling and communication with each client. Our sign up list also included a space for clients to provide a short memory of how they are experiencing #happinessathome (Michelle's brand motto) during this season and to provide a short testimonial of her services. The photos were captured two separate afternoons in 10 minute sessions.

Intentionally photographed with family's home prominently featured (and little to no reference to COVID-19) make the images evergreen content that quickly shows prospective home buyers what type of client Michelle serves. Simultaneously, Michelle was given a unique reason to touch base with past clients and stay top-of-mind for the future home buying and selling needs.

This project exemplifies our commitment to being partners with our clients. and to providing solutions that help you build your brand and your image library -- even when things appear to be at a standstill.

Ready to up-level your business' photography and create a library of images that will grow with your business? Get in touch.

#porchtraits #thefrontstepsproject #frontstepportraits #brandphotography #brandingsession #cincinnatibrandphotographer #cincinnatismallbusinessphotographer #businessandbrands #smallbusinessphotography #businessphotography #corporatephotographer #cincinnati #smallbusinessphotographer #commercialphotography #customstock #stockphotographer #cincinnatistockphotography #cincinnatifamilyphotographer #portraits #familyphotography #cincinnati #familyportraitphotographercincinnati #familyportraits #michellehudepohl #realestatephotography #masonohio #photosubscription

Case Study: Yearlong Brand Photo Subscription with Cincinnati Realtors Oyler Group

One of the top producing real estate teams in the Cincinnati region, the Oyler Group with Coldwell Banker West Shell is a household brand for many families living on the east side of town. Second generation realtor Scott Oyler leads the team of three buyer’s specialists plus additional support staff. Ranked in the top 1% of all Coldwell Banker agents worldwide, the team sold 225 homes throughout Cincinnati in 2019.

Always endeavoring to be “a step ahead” of new marketing techniques within the real estate industry, the Oyler Group reached out to Parisi Images to “visually step up [their] online presence.” Enrolling in our exclusive Photo Subscription, the Oyler Group tapped into our experience as editorial, brand, interior, family and event photographers to highlight important stories within their business and build their image library of custom, story-driven photography.

"As the marketing manager for the Oyler Group, I am always juggling several projects at once. Having Sarah secured for a full year to handle our new team photos, photography for client events, client success stories, and imagery of our target neighborhoods has been pivotal in giving us the edge we were looking for. It saved us time, money, and more importantly, her photos are absolutely stunning." Cindy Lynn, Marketing Manager, Oyler Group

Establishing Key Goals

A key component of every Photo Subscription with Parisi Images is the kick-off meeting scheduled prior to any shoots. This key strategy session includes an audit of existing brand images; defines key goals for our work together; and identifies critical stories to capture during the yearlong engagement. During Oyler Group’s kick-off session, we established these goals:


1. Maintain consistent accountability for project execution

2. Show the team as people, not just realtors.

3. Show our clients’ success

And created this Editorial Photo Calendar.

"Sarah’s gifted eye, coupled with her professionalism, attention to detail, and thoroughness when completing a project makes her more than just someone who takes good pictures. She became a critical part of our marketing strategy and helped us develop our brand story. We would highly recommend her to anyone.
" Cindy Lynn, Marketing Manager, Oyler Group

What We Accomplished Together

"Every January, we have all of these great ideas but lack the organization to execute them. Parisi Images came in with a very defined plan and drove the ship to make sure we accomplished the goals we set out." Scott Oyler, Owner and Team Leader, Oyler Group

In the span of one year, Parisi Images photographed the following for the Oyler Group:

• 1 Team Interaction + Headshot Branding Session

• 3 Client Success Stories

• 5 Neighborhood Stories

• Coverage of 3 Special Events 


Total Number of Shoots: 12
 Total Number of Final Images Delivered: 588


"Clients tell us they don’t only recognize our brand but they recognize our people. They see US!" Cindy Lynn, Marketing Manager, Oyler Group

Application

Oyler Group has used their images across their website and social media presence, successfully showcasing their people, products (service), place and purpose. Below is a sampling how and where the team has made use of their brand image library.

Final Thought

"Parisi Images' Photo Subscription should be a no-brainer for any business. It's a flexible, cost-effective solution to the never-ending need for fresh, beautiful images in today's fast-paced business environment." Scott Oyler, Owner and Team Leader, Oyler Group

#brandphotography #brandingsession #cincinnatibrandphotographer #cincinnatismallbusinessphotographer #businessandbrands #smallbusinessphotography #businessphotography #corporatephotographer #cincinnati #smallbusinessphotographer #commercialphotography #customstock #stockphotographer #cincinnatistockphotography #oylergroup #realestatephotography #realtor