Business and Brands

- Apr 28

#TheFrontStepsProject - Cincinnati Family Portraits at Home for Realtor Michelle Hudepohl

It goes without saying that the COVID-19 pandemic has upended every. little. thing in all of our lives. We are sheltering at home, spending crazy amounts of time with our immediate families and wondering what the world will look like when we come out on the other side.

As a brand photographer for small businesses and personal brands, it has been interesting to watch how business owners are navigating the many unknowns of this season. One thing that has become clear: while businesses may be forced to close their physical location and turn down work, brand growth is not stagnant. Strong brands are re-purposing content to create effective messaging for today's reality. Or, in some cases, opportunities to create new content otherwise impossible (or impractical) in "normal" times is driving inspiration and innovation.

Enter #TheFrontStepsProject. The trend, started by a pair of Massachusetts photographers, has quickly become a popular way for family portrait photographers to capture this season. Parisi Images recognized this as a perfect opportunity for Mason, Ohio realtor and long-term Photo Subscription member Michelle Hudepohl to offer her past clients an at-home portrait session while amassing a collection of brand images that feature her clients and her product.

Logistically, Michelle reached out to past clients with the opportunity to receive a complimentary family portrait. Parisi Images handled the scheduling and communication with each client. Our sign up list also included a space for clients to provide a short memory of how they are experiencing #happinessathome (Michelle's brand motto) during this season and to provide a short testimonial of her services. The photos were captured two separate afternoons in 10 minute sessions.

Intentionally photographed with family's home prominently featured (and little to no reference to COVID-19) make the images evergreen content that quickly shows prospective home buyers what type of client Michelle serves. Simultaneously, Michelle was given a unique reason to touch base with past clients and stay top-of-mind for the future home buying and selling needs.

This project exemplifies our commitment to being partners with our clients. and to providing solutions that help you build your brand and your image library -- even when things appear to be at a standstill.

Ready to up-level your business' photography and create a library of images that will grow with your business? Get in touch.

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Business and Brands

- Apr 10

Case Study: Yearlong Brand Photo Subscription with Cincinnati Realtors Oyler Group

Updated: Apr 13

One of the top producing real estate teams in the Cincinnati region, the Oyler Group with Coldwell Banker West Shell is a household brand for many families living on the east side of town. Second generation realtor Scott Oyler leads the team of three buyer’s specialists plus additional support staff. Ranked in the top 1% of all Coldwell Banker agents worldwide, the team sold 225 homes throughout Cincinnati in 2019.

Always endeavoring to be “a step ahead” of new marketing techniques within the real estate industry, the Oyler Group reached out to Parisi Images to “visually step up [their] online presence.” Enrolling in our exclusive Photo Subscription, the Oyler Group tapped into our experience as editorial, brand, interior, family and event photographers to highlight important stories within their business and build their image library of custom, story-driven photography.

"As the marketing manager for the Oyler Group, I am always juggling several projects at once. Having Sarah secured for a full year to handle our new team photos, photography for client events, client success stories, and imagery of our target neighborhoods has been pivotal in giving us the edge we were looking for. It saved us time, money, and more importantly, her photos are absolutely stunning." Cindy Lynn, Marketing Manager, Oyler Group

Establishing Key Goals

A key component of every Photo Subscription with Parisi Images is the kick-off meeting scheduled prior to any shoots. This key strategy session includes an audit of existing brand images; defines key goals for our work together; and identifies critical stories to capture during the yearlong engagement. During Oyler Group’s kick-off session, we established these goals: 

Maintain consistent accountability for project execution
Show the team as people, not just realtors.
Show our clients’ success

And created this Editorial Photo Calendar.

"Sarah’s gifted eye, coupled with her professionalism, attention to detail, and thoroughness when completing a project makes her more than just someone who takes good pictures. She became a critical part of our marketing strategy and helped us develop our brand story. We would highly recommend her to anyone. " Cindy Lynn, Marketing Manager, Oyler Group

What We Accomplished Together

"Every January, we have all of these great ideas but lack the organization to execute them. Parisi Images came in with a very defined plan and drove the ship to make sure we accomplished the goals we set out." Scott Oyler, Owner and Team Leader, Oyler Group

In the span of one year, Parisi Images photographed the following for the Oyler Group:

Total Number of Shoots: 12  Total Number of Final Images Delivered: 588 

"Clients tell us they don’t only recognize our brand but they recognize our people. They see US!" Cindy Lynn, Marketing Manager, Oyler Group

Application

Oyler Group has used their images across their website and social media presence, successfully showcasing their people, products (service), place and purpose. Below is a sampling how and where the team has made use of their brand image library.

Final Thought

"Parisi Images' Photo Subscription should be a no-brainer for any business. It's a flexible, cost-effective solution to the never-ending need for fresh, beautiful images in today's fast-paced business environment." Scott Oyler, Owner and Team Leader, Oyler Group

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